Wrex Ride – Privacy Policy
Last updated:19/11/2025
Your privacy matters to us.
This policy explains how Wrex Ride, part of the Wxm Exec Travel and Minibus Ltd group, collects, uses, and protects your personal information when you use our app and services.
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1. Who We Are
Wrex Ride is an app-based private hire service operated by Wxm Exec Travel and Minibus Ltd.
Registered in England & Wales.
Registered Office: 3 Grove Park Road, LL111DY
Company Number: 14879409
Email: info@wrex-ride.co.uk
We act as the data controller for passenger information and as the data processor for driver data, under UK data protection law.
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2. Information We Collect
When you use the Wrex Ride app, we may collect:
a) Information you provide
Name
Email address
Phone number
Payment details (via secure payment partner)
Feedback, ratings, or support messages
b) Information collected automatically
GPS location (to match you with nearby drivers and track journeys)
Trip history (pickup and drop-off points, time, distance, fare)
Device information (model, operating system, app version)
IP address and app usage data (for security and performance)
We collect only what we need to deliver a safe, reliable, and secure service.
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3. How We Use Your Information
We use your data to:
Provide and manage bookings
Process secure payments
Communicate with you about rides or app updates
Improve our app and customer experience
Ensure safety and compliance with local licensing laws
Handle support requests and complaints
Prevent and detect fraud or misuse
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4. Legal Basis for Using Your Data
We use your information under one or more of these lawful bases:
To fulfil a contract: when you book and take a ride.
To comply with legal obligations: such as local licensing requirements.
Legitimate interests: improving service quality, ensuring safety, and preventing fraud.
Consent: for optional marketing or notifications (you can opt out at any time).
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5. Who We Share Your Information With
We may share limited data with:
Drivers: your name, pickup location, and contact details (for your booking only).
Payment providers: to process secure transactions.
IT and support partners: who help us operate the app safely and efficiently.
Regulatory authorities: if required by law or licensing bodies.
We never sell or rent your personal information to third parties.
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6. How Long We Keep Your Information
We only keep your data for as long as necessary:
Trip and payment data: up to 7 years (for legal and tax reasons)
Account details: while your account is active
Support and complaints: up to 3 years after resolution
When data is no longer needed, it’s securely deleted or anonymised.
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7. Your Rights
You have the right to:
Access the data we hold about you
Request correction of inaccurate information
Ask for deletion of your data (“right to be forgotten”)
Object to how your data is used
Withdraw consent for marketing messages
Request a copy of your data (data portability)
To exercise these rights, contact us at [Insert email address].
We’ll respond within 30 days.
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8. How We Protect Your Information
We use strong security measures to keep your information safe, including:
Encrypted data transfer and storage
Secure payment processing
Access controls for authorised staff only
Regular system checks and updates
If we ever suffer a data breach that could affect you, we’ll let you know as soon as possible.
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9. Location Data
The app uses your location to match you with nearby drivers and track journeys.
You can disable location services in your phone settings, but this may prevent the app from working properly.
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10. Cookies and App Tracking
We may use small files or tracking technologies to improve app performance, detect bugs, and analyse usage.
You can adjust cookie or tracking settings in your device preferences.
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11. Updates to This Policy
We may update this policy from time to time.
When we do, we’ll post the new version on our website or app and update the “last updated” date at the top.
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12. Contact Us
If you have any questions about this Privacy Policy or your data, please contact:
Wrex Ride (Wxm Exec Travel and Minibus Ltd)
Email: info@wrex-ride.co.uk
Address: 3 Grove Park Road, LL111DY
If you’re not satisfied with our response, you have the right to contact the Information Commissioner’s Office (ICO):
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Wrex Ride – Safe. Local. Reliable.
Copyright © 2025 Wrex Ride - All Rights Reserved.
email:info@wrex-ride.co.uk